A-Z Index


Program(s) Available: B.A.S., B.S.

What is your favorite Super Bowl commercial? If you have an answer to that, you are proof that good marketing works. To decide if this major is for you, keep reading. 

Why Study Marketing at Northwest

Northwest Missouri State University’s Booth School of Business recognizes the value of the marketing function, that is crucial to the success and growth of any organization. Social, economic, cultural, non-profit, and even political organizations recognize the integral importance of a marketing degree. Students in the field attempt to comprehend, explain and predict the effectiveness of various marketing tactics and to develop proven frameworks around consumer and business decision-making with which more efficient and effective strategies can be created.

Northwest Missouri State University faculty and students are discovering new and developing ideas that redefine current marketing practices by asking and answering the questions that help organizations decide which consumer and business segments to target and which products and services to produce. The marketing curriculum involves a broad study of concepts that prepare students to set appropriate pricing levels, branding, promotion, supply chain, sales force management, new product development, social media, consumer behavior, product management, research and other strategic elements that generate sales. Our graduates assume positions in social media marketing, brand management, product management, new product development, e-commerce, sales management, advertising, and marketing consulting.

In addition to learning marketing concepts, students gain profession-based learning. Knacktive – a student-run marketing and communication group – provides students with hands-on marketing training opportunities. For example, Knacktive partnered with Ringgold County in Iowa to create an integrated campaign that included market research, creative strategies, product planning, promotions, and public relations to promote tourism in the county. At Northwest Missouri State University, you are career ready, day one!

Did you know? Northwest's marketing major is accredited by the Accreditation Council of Business Schools and Programs (ACBSP).

Pick your path

Marketing - B.S.

Marketing bachelor of science degree is available.

Marketing 4-YEAR PLAN 

B.A.S. (for transfer students)

For transfer students the Bachelor of Applied Science (B.A.S.) is a flexible, individually tailored degree for students pursuing a vocational, technical or associate degree. Coursework for these degrees build on workplace skills and practical career training provided by an associate degree. Students may find a B.A.S. appealing for the following reasons:

  • Shorter time to degree by maximizing the transfer of vocational and technical courses toward a four-year degree
  • Requires fewer Northwest Core courses (general education courses)
  • A personalized and flexible degree plan
  • Cost-effective

Please note this program is not a traditional four-year program. It is structured for transfer students. Check out more on the benefits of our B.A.S. programs.

Online Program

Earn your bachelor’s degree on a schedule that works for you. An online program is available in marketing.

Career Ready

“I feel like Northwest has changed me in a way to realize we are all as one. We are all here to support each other. I have so many faculty, friends and organizations that are here to support me, big or small, even after I graduate.” — Alia Irvin

Career Opportunities

  • Marketing manager
  • Advertiser
  • Product manager
  • Industrial purchaser
  • Sales manager
  • Marketing researcher

What Can I Do With a Major in Marketing?


Students experience a realistic, agency-like atmosphere as they work in teams on a promotional campaign plan for an actual client.  The competing teams conduct research, analyze data, devise strategies, formulate tactics, and present their plans to the client. 

Learn more about Knacktive


New Venture Pitch Competition

Each spring semester, college students, high school students and community members present their business ideas in the New Venture Pitch Competition. The event provides students and entrepreneurs the opportunity to present ideas to professionals, small business owners and potential investors. It also allows students to network with business professionals and gain presentation experience.

New Venture Pitch Competition

Missouri SBDC

The Missouri Small Business Development Center offers personalized and extensive services from knowledgeable and helpful professionals focused on your business success.

Missouri SBDC
The impact of value at Northwest
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